BENTON COUNTY — After viewing Monday's demonstration of reverse 911, Benton County officials seemed enthusiastic about the possibilities of adopting the technology.
"I am pretty impressed. I really do not see how we cannot do it," Justice of the Peace Bob Stephenson said. "To me, it is things like this that the county is obligated to do."
JP Marge Wolf said, "It looks to me like a win-win thing."
JPs, Benton County Judge Dave Bisbee, area mayors, county employees and curious residents gathered Monday inside the Benton County Administration Building to hear more about Code Red, a brand of telephone emergency notification system Benton County could soon implement.
The system's demonstration comes on the heels of nearly two months of criticism and questions about Bisbee's decision to spend $65,000 - from a federal grant to purchase a notification system - on security cameras for the County Administration Building.
"After all of the controversy came up, there were lots of questions being asked, and when the county went belly up
(originally choosing not to im
plement a telephone notifica
tion system), I got put in charge
of looking at the thing for Bella Vista," Justice of the Peace and
Bella Vista Police Chief James
Wozniak said.
Code Red, a type of reverse-
911 system, is a Web-based sys
tem that can be used anywhere
in the world where someone has
Internet or telephone access.
Launching phone calls with the
system is a simple as logging
into a Web site and marking
whom the system should call,
explained Jill Mason, an ac
count representative with
Code Red.
"The biggest thing is ease of
use," Mason said.
The telephone notification
system is divided into two
products. One component can
be activated by anyone with ac
cess to the account to send out
alerts just about anything -
missing children, important
public meetings, evacuation
routes, emergency shelter open
ings or debris cleanup.
"This is really, really good
when you need to get people,"
Mason said.
The second component is the
Code Red Weather Warning
program. Each call is initiated
automatically when the Na
tional Weather Service issues astorm warning for an area, Mason said.
Code Red can build a database of phone numbers of county residents by pulling information from the National Consumer File and information from utility companies and business licenses, in addition to setting up a Web page for residents to sign up for the service, Mason said.
The emergency notification portion of Code Red can be purchased on an unlimited basis or by purchasing a minute bank, while the Code Red Weather Warning system is unlimited, Mason said.
Mason recommended that the county purchase 150,000 minutes, enough to make approxi
mately 300,000 calls for
$37,500 a year. She also rec
ommended the weather warning
package for an additional
$18,750 (after a 50 percent dis
count for purchasing both sys
tems).
"Unless you just overuse it,
the cost is not an issue," Bisbee
said. "Most of the mayors are
reasonably interested; they just
need the numbers."
For Bisbee, the most critical
part of the system seemed to be
the weather-warning compo
nent.
"For the county, we do not
have any weather-warning sys
tem, and some of the small
cities do not have it," Bisbee
said, "and that is the most critical part of this."
Community, Pages 9 on 08/12/2009